I received an email from one of my vendors the other day… Here’s what I saw in my in-box:

From: Diana Smith
Subject: 50% Off!

Seconds away from tagging it as spam, I decided to take a more in-depth look. It was then that I recognized the email domain name as being from a vendor. The person sending the email was a new sales associate, writing to introduce herself and provide a special discount on new orders.

To me, she looked exactly like a spammer, and I ALMOST deleted her message. Most people probably would’ve deleted it without even thinking twice about it.

I decided to send her a quick note with some helpful advice… ideas to, perhaps, keep her emails from getting tagged as spam in the future by me or her other customers. Read More→